The Silver Bullet Strategy and why it almost never works!

THIS IS A POST FROM THE HARDCORE CONSULTANT – IF YOU’RE EASILY OFFENDED, OR DON’T WANT TO HEAR THE TRUTH, STOP READING NOW AND GO BACK TO HIDING YOUR HEAD IN THE SAND

You guys remember the Lone Ranger? This masked man rides into town on a white horse, solves all of the towns problems and then rides off into the sunset leaving behind a single silver bullet as the only reminder that he was there.

Who was that Masked Man?
…and why the hell is he leaving so soon?
…and what the hell are we supposed to do with this Silver Bullet he left?
…and what, you may very well be asking, does this have to do with business?

I’ll tell you what it has to do with business – EVERYTHING!

Too many times as I visit with the owners of a business I hear something like this –

“If only we could get this one big contract, the company would be saved”
“If only we could hire this one guy, our sales would go up”
“If we just spend thousands of dollars on this one advertising campaign, the ad sales rep says we will get all sorts of new customers”

Yeah Right – and if only the Lone Ranger would ride in here and save us, it will all be all right

What a crock of shit!

The Silver Bullet that will save the company – maybe once in a great while a brilliant idea comes along that rescues a business, but as a general business strategy? I think not.

And yet, there are so many businesses that seem to rely on this strategy as a way to get themselves out of trouble. Smokin’ the Hopeium again? (if you don’t know what Hopeium is check out my post on this most dangerous of business delusions – Hopeium – The drug of choice for business owners who like to hide their head in the sand)

WAKE UP!  Relying on just one thing to make things right in your business is a dangerous route that can and will lead to ruin. Particularly if the fundamentals of your business aren’t right. There are three things that your business has to do to get and stay successful – Increase Cash Flow, Decrease Debt and Generate Net Profits – This concept comes from “The Goal: A Process of Ongoing Improvement” By Eliyahu M. Goldratt & Jeff Cox. (If you haven’t read this book – Get it, Read it…I am not kidding – DO IT NOW)

Here’s the thing – If you don’t understand the fundamentals of your business, and by this I mean the relationship of sales to gross and net profits, COGS, ROI, how to develop healthy cash flow and the impact of debt – then you have no idea how any sort of strategy that you employ will impact your business.

There are no Silver Bullets out there. Get over it. If you really want to be successful in your business than get your fundamentals right. Stop searching for the guy on the white horse and remember the Silver Bullet you are searching for can kill you.

NOW QUIT SCREWING AROUND AND GET TO WORK!

Yours truly,

The Hardcore Consultant

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