Online Traffic-Drivers That Grew In 2013

online traffic drivers

 

 

We recently attended a webinar covering online marketing trends for 2014.  The expectation is that the tactics that grew in popularity in 2013 will continue to be important into 2014.  Here are some highlights:

 

 

  • Search is #1 – Although losing steam to other channels, such as social media, online search is still the main way people find things online.
  • Good Ole Email – Although some have been deriding email as passe for some years, it continues to be a top driver of traffic to websites.  We believe it is because it is still a relationship comm tool that the consumer has (usually) opted into and wants to see.
  • Social Media – 2013 saw social media boom as a tool for consumers to find information and thus became a major driver of site traffic.
  • Sponsored Content – One surprising stat was that sponsored content, or advertising, has grown as a driver of site traffic.  Perhaps it’s the growing sophistication of targeting methods and technology.
  • Content is still king – This old adage continues to strengthen, as content marketing becomes more important for all facets of online marketing and having a solid online presence.  All of the examples above will rely even more on content.
  • Mobile!  More and more people have smart phones and are using them to search online and visit websites.
    • 56% of people own a smart phone
    • 50% of mobile phone users, use mobile as their primary Internet source
    • 80% of time on mobile is spent inside apps
    • 72% of tablet owners purchase online from their tablets each week
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